How to Trademark a Business Name in Australia
By IP Team
Registering a business name doesn’t automatically protect it from being used by others. To fully safeguard your brand, you need to trademark your business name. This guide explains how you can do that easily with Trademarkability, an online platform designed to simplify the application process.
1. Why Trademark Your Business Name?
Trademarking your business name can allow you to have the exclusive right to use it in your industry. Without a trademark, competitors may use a similar or identical name, potentially harming your reputation and causing confusion amongst customers.
Tip: Registering a trademark protects your business name across any chosen portion of industries or goods and services classes.
2. Conduct a Thorough Trademark Search
Before proceeding with an application, it’s essential to perform a comprehensive trademark search to make sure your business name isn’t already taken. This reduces the risk of your application being denied or facing legal disputes in the future.
How to search: Use Trademarkability to quickly check the availability of your business name via IP Australia's trademark databases. Trademarkability is seamlessly integrated with IP Australia, the government agency responsible for trademark registration in Australia.
3. Lodge Your Trademark Application
Once you confirm that your business name is unique and an existing trademark does not exist, you can easily submit your trademark application. With Trademarkability, the process is straightforward and takes just a few steps:
Easy Steps to follow:
1 - Select trademark.
2 - Confirm business name and details.
3 - Submit application and track progress.
4. Monitor and Maintain Your Trademark
After securing your trademark, it’s important to monitor the market to ensure no one else uses your business name without permission. You can also renew your trademark periodically to ensure continued protection.
Tip: Trademarkability makes it easy to track your application and manage any future renewals or updates.
Conclusion:
Trademarking your business name is essential for protecting your brand. By using Trademarkability, you can complete the process in a few simple steps, ensuring your business name is safeguarded in the long term.